Sunday, July 29, 2007

Pink Moon

Every once in a whimpering while you have to confess you've succumbed to the advertising ruse, you've been successfully seduced by the smirking leeches of Madison Avenue and fallen for something they've hawked your direction via some otherwise cloying TV commercial, like it or not and usually not.

And it's a rather sad and sickening feeling when you realize you've given in to these ad execs, this nefarious breed who we all know would sell the souls of their own despondent mothers for an irresistible Snapple or aspirin or deodorant catchphrase, ever seeking the perfect marketing campaign swiped straight from youth culture and sold right back to them as nifty repackaged crap-on-a-stick. -SFGate.com

Like many others, I discovered Nick Drake's music through the use of his song Pink Moon in a VW ad campaign.

I thought...great song, great message. The song makes great background music...although it seems to have nothing to do with the commercial's message--which seems to be about taking a higher road. The backup light adds a nice touch.

The song is Pink Moon by Nick Drake - vocals, acoustic guitar and piano.

From the album Pink Moon - recorded October 1971.

Pink moon -(2:00)

I saw it written and I saw it say

Pink moon is on its way

And none of you stand so tall

Pink moon gonna get you all

It's a pink moon

It's a pink, pink, pink, pink, pink moon.

The following are exerts from YouTube's
Comments & Responses

VW always has great commercials... leave it to the Germans for fabulous propaganda.
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VW should really have thought twice about using this song in a video considering it's a song about death. A pink moon was looked upon as a sign of apocalypse in medieval times. Bang-up job VW, you've made a commercial that makes it sound like using your car is a death sentence.
Beautiful song though, just like all of Nick Drake's work, may he rest in peace.
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Great commercial. Even better song. It is sad, but I probably would have never even heard of the late Nick Drake if it wasn't for this commercial. Now he is one of my favorites.
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When I saw this ad 7 or 8 years ago I thought maybe it was Richie Havens then discovered it was this little English guy with a big voice and precise guitar fingers that had died way too soon. If this song is new to you, start with the CD "Way to Blue" if you can still find it. Has most of Drake's better known songs put into great order. Heard rumors that Brad Pitt had fought for rights to make a movie about Drake but I never understood why it was never made.
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There is something fitting about this ad, considering that Nick would often get in his own car and drive it until he ran out of gas and/or got lost (then having to call his parents to come pick him up). While I don't think that's what the VW folks were aiming for, I do picture Nick driving alone at night when I see this.
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Great that VW introduced so many people to Nick, but what a weird song to use! Pink Moons represent (variously) death, the coming of the apocalypse, and the presence of the devil. Which is encouraging. Nick is still awesome, of course.
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As much as I dislike commercials, I will be forever indebted to VW for introducing so many people to the music of Nick Drake. Some of the most pure and honest music ever made.
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Fantastic ad. Says so much without saying anything. One of the greats.