A CNBC Original, "COCA-COLA: THE REAL STORY BEHIND THE REAL THING" will premiere on Wednesday, November 11th at 9PM. It will re-air that night at 10PM, 12AM and 1AM. (ALL TIMES ARE ET)
The show will also repeat on the following dates:
Thursday, November 12th at 8PM
Sunday, November 15th at 10PM
ABOUT THE SHOW
With unprecedented access, CNBC pulls back the curtain on Coca-Cola, the most recognizable brand on the planet. In an original one-hour documentary, "Coca-Cola: The Real Story Behind the Real Thing," CNBC's Melissa Lee reveals never-before-seen labs, secret archives and high-tech product testing. Cameras follow Coke's urgent campaign to reinvent itself after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Meet the men and women whose mission it is to put the buzz back in the bottles and see how Coke gets its drinks into the mouths of people in the farthest corners of the globe. From the production line to "Cola Wars," discover the secret that makes Coke pop.
Coke’s Innovation Lab
People say “yes” to coke more than a billion times each day around the globe. But for Coke, that’s not enough. We visit Coca-Cola’s innovation lab --- a war room where Coke plots how to get you to buy more and buy it more often.
An American Classic
Perhaps no product is more embedded in the history of American culture than Coca-Cola. The classic curvy shape of a bottle of Coke is recognized around the globe. A visit to the company’s archives is a lesson in how powerful marketing can turn something as simple as soda into an icon.
The Pepsi Challenge
In the early 1980’s Coca-Cola began an epic battle with Pepsi. The Pepsi Challenge was all too real. Coke conducted its own taste tests and the order was given to change Coke’s 99-year old formula – resulting in one of the great blunders in American business.
Bottlers
The bottlers do something the Coca-Cola company doesn’t do: make Coca-Cola. Not only do the bottlers make the secret blend of ingredients that give Coke its flavor, but they also distribute the entire line of Coke beverages to retailers.
